We also reported the "quietly cooling off" policy - not merely "months ago", but back in January 2011, as one in a series of articles about the matter. We have always maintained - from the very start in February 2010, despite Ubisoft officials claiming otherwise - that these efforts are as annoying as they are feeble.
At this point (having tried to convince them for years) I am not even interested in praising Ubisoft for their decision to scrap their DRM policy. They have thoroughly demonstrated a complete lack of vision by not realizing this sooner.
For context, also read:
Ubi DRM Prevents Hardware Changes
No DRM For H6, Conflux Explained
Ubisoft Cooling Off DRM Policy??
UbiSoft Online Controversy